The Charlotte Web partnered with Timeline Skin just ahead of launch to build the brand’s social strategy and digital presence from the ground up. From launching every social channel to defining the content roadmap and brand voice, we translated Timeline’s story into a cohesive social first identity. Through a 360° influencer, PR, and events strategy, the brand gained early visibility through creator partnerships, red carpet moments, press exposure, pop ups, and intimate influencer events. Supported by original content production, gifting, and ongoing optimization, the launch established strong brand awareness and long term momentum from day one.