The Charlotte Web partnered with Subtl Beauty to increase brand awareness and support the launch of new product categories through a refreshed social and influencer strategy. We updated brand messaging across digital channels, expanded creator and affiliate partnerships, and launched a high touch gifting program designed to drive organic conversation and product discovery. By combining strategic influencer relationships with optimized content systems and brand collaborations, the campaign doubled both organic search and earned media value year over year while increasing user generated content by 800%.