The Team

The team that weaves the web.

Charlotte Robinson, Founder + CEO of Charlotte Robinson LLC

Charlotte The Web Builder

Founder + CEO

Charlotte is no itsy bitsy spider. Before building CRLLC, she spent a decade helping shape some of beauty’s buzziest brands, from OUAI, Milk Makeup and Pat McGrath Labs on Sephora’s social team to leading global, social-first and influencer marketing for Ole Henriksen and Bite Beauty at Kendo/LVMH.

At CRLLC, Charlotte brings that experience and a web of relationships spanning brands, creators, retailers and industries. She leads the big-picture strategy, makes the connections that open doors and knows how to turn the right conversation into real brand momentum. She knows everyone and somehow, everyone knows Charlotte.

Caroline, Account + Brand Marketing Lead at Charlotte Robinson LLC

Caroline The Connector

Account + Brand Marketing Lead

Caroline knows how to connect the dots between brand, social, creators and community. Before CRLLC, she led social content, community management and influencer initiatives at True Botanicals, working across everything from social-first content and copywriting to ambassador programs, creator gifting and retail partnerships.

That ability to see how everything connects is what Caroline brings to CRLLC. She leads brand and influencer marketing programs from strategy through execution, keeping teams aligned, projects on track and every touchpoint connected so the work feels cohesive from first idea to launch.

Kristina, Creator Partnerships + Community Lead at Charlotte Robinson LLC

Kristina The Web Spotter

Creator Partnerships + Community Lead

Kristina has an eye for spotting the right creators, trends and opportunities to bring into our web. Before CRLLC, she spent nearly five years building influencer and community programs for LolaVie and True Botanicals, managing everything from creator discovery and outreach to gifting, affiliate programs and campaign execution.

At CRLLC, Kristina supports creator partnerships, social initiatives and client gifting, building on her deep roots in beauty and natural instinct for relationship-building to spot talent that fits, build authentic creator relationships and guide partnerships from first outreach to final post.

Gigi, Brand Strategy + Partnerships Lead at Charlotte Robinson LLC

Gigi The String Puller

Brand Strategy + Partnerships Lead

Gigi knows how to engage the right people and ideas and weave them into something people care about. With 10+ years of marketing experience, she has built creator communities and social strategies from the ground up, growing OUAI’s influencer network and leading social and influencer marketing for Marc Jacobs Beauty and Lip Lab at Kendo/LVMH.

Now she puts that experience to work pulling the strings across strategy, creator partnerships, campaigns and brand storytelling at CRLLC. Gigi brings together the story, talent and execution to turn big ideas into brand moments that sparkle, stick and get people talking.

Ella, Social + Culture Intern at Charlotte Robinson LLC

Ella The Idea Catcher

Social + Culture Intern

Ella helps keep CRLLC’s social world fresh and the team behind it organized. She manages social calendars, creates and publishes content, supports community management and lends a hand across creator outreach, client gifting and whatever else gets thrown into the web.

As our resident “Gen Z correspondent,” she keeps us plugged into what’s trending and brings a fresh perspective to the ideas we’re building. Currently pursuing a Marketing degree at Santa Clara University’s Leavey School of Business, Ella brings creativity, organization and a next-gen point of view to everything she touches.

Contact

Drop us a line.

[email protected]