Skincare Brand Soars From No.19 to No.2 at Sephora

After years of declining in rank, Ole Henriksen leaned into hyper-relevant beauty influencers to build their unique “skincare for makeup junkies” messaging. Thoughtful, long-term partnerships, out-of-the-box content and eventing caused word of mouth to explode, catapulting the brand from number 19 to number 2 at Sephora in less than a year and a half.