The Sweet Smell of Success

The Charlotte Web partnered with Future Society to launch Cloud Reverie with a strategy designed to drive awareness and build a long term organic marketing engine. We developed the launch messaging, creator strategy, and content system, aligning PR, influencers, and social around the “Born in the Clouds” narrative. Through Future Society’s largest gifting push to date, the fragrance reached key creators and tastemakers who helped generate strong social momentum and conservation. The campaign resulted in the brand’s biggest launch ever and the highest single day sales in company history.