The Charlotte Web partnered with Timeline Skin and creator Karina Bik to develop a high impact end of year influencer event designed to drive buzz and brand awareness. Centered around a winter inspired ice skating experience and intimate dinner party, the activation blended glowing skin storytelling with authentic community building. The Charlotte Web led the full experience from concept and guest list strategy to invitations, gifting, vendors, content, and on-site execution – demonstrating the power of culturally relevant creator-led experiences.