All Eyes on New Sephora Top Three Mascara

CRLLC partnered with Iris&Romeo to lead the go-to-market strategy for a new mascara launch in one of beauty’s most competitive categories. By refining the launch approach, sharpening positioning, and aligning cross-functional teams around a clear vision, we transformed the rollout into a high-impact campaign designed to stand out quickly. The result: the mascara became Sephora’s No. 3 ranked mascara by its second week on shelves. Throughout the launch, CRLLC served as a strategic partner to leadership and execution teams alike, ensuring alignment, momentum, and a successful market debut.